Wednesday, 23 February 2011

Guerrilla Marketing

One of the projects I am currently doing is a Design and Visual Culture presentation on 2 subjects of my choice. I decided to talk about Guerrilla Marketing as one of my topics because I think there are some hugely exciting advertisements and marketing techniques that are going on at the moment. For anyone that doesn't know, guerrilla marketing is an unusual and exciting way of advertising which has a huge impact on the audience because it is so unexpected or shocking. Here are some examples of my favorite campaigns.

Nike ball in the side of a building in Mexico 

Australian Childhood Foundation campaign- mannequin of a child under the billboard, awareness of neglect.

Alberta Travel, underground station in Vancouver advertising their ski holidays 

Flogers Coffee- manhole covers in New York made to look like a steaming cup of coffee

IWC watches in an airport bus "try before you buy"

Bus stop in New York made to look like an Ikea living room

Free air guitar- a promotion for a rock radio station

Public toilet- advertisement for ESPN Football

Park Bench advert for Kit Kat

Straw advertising a yoga centre in Shanghai, China

Volkswagen car sculptured out of ice in London- lasted only 12 hours but generated 4 weeks worth of press

3M put what looked like 3 million dollars of cash in between their new security glass in a bus stop- to prove it was unbreakable

'The Day After Tomorrow' billboard was submerged under water in Mumbai, recreating the films storyline 


  1. LOVE THIS! I think inventive advertising is a must.

  2. I have never seen advertising as crazy as these. They are so creative. It shows how true advertising should be done, instead of just bombarding us with celeb endorsements etc.
    Thanks for commenting and following my blog :)

  3. Love all of these clever marketing ads! So fun
    xo Cara

  4. Thank you so much. I hope you post more contents that can give us idea and tips about Guerrilla Marketing.

  5. As portion of your Gorilla Online Marketing program, we create listings of your company on major search directories. Once your business is listed on those search directories you’ll receive a post card mailed to you.Guerrilla Advertising

  6. Although I do a lot of research about marketing and business sms, this is the first time I'm hearing about guerilla marketing. I understand that it is some kind of unusual and unconventional marketing strategy to give the customers a shock and attract you to your products. When I think of it, I understand that many of the ads we see actually use this strategy.