So I have finally completed and handed in my brand book after much chopping and changing and blood, sweat and tears (well no blood and not so many tears but maybe a little sweat- I like to be dramatic!) My book was on the brand Neal's Yard Remedies and I must say I kind of enjoyed doing it. I love doing projects on a specific brand because you really get an insight into them and feel like you know everything about them.
Now that I have got that project out of the way its time to move on to my next big assignment- writing a report for a brand to launch into the U.S market. We were given a choice of about 6 or 7 brands to choose from and I still don't know which one to do! I have cut them down to 2 - Bravissimo and Whistles. Any ideas on which one I should do, completely stuck on making a decision!