I'm sure you have all seen the newest advert du jour that has been gracing our televisions recently and filling ladies with excitement nationwide I am, of course, talking about the new Diet Coke 'hunk' advert, which has been re-incarnated once again for the new generation. He is back, and sexier than ever and is set to become once of the most talked about campaigns of the year.
You could say Diet Coke is going through a bit of a 'moment' right now. The worlds Number 1 diet soft drink has just celebrated its 30th birthday, and my, has it had a good birthday! It seems like this is Diet Cokes year. Not only was there the release of the new hunk, but a new Creative Director has joined the brand, in the shape of fashion extraordinaire Marc Jacobs.The designer has joined forces with Diet Coke for its 30th anniversary to give the brand a stylish make-over to celebrate the brands three decades with the 'Sparkling Together for 30 Years' campaign. Marc Jacobs has designed a limited edition collection of bottles and cans to celebrate the rise of female empowerment through the Eighties, Nineties and Noughties. The 80's design is all about the power woman in the 1980's with a nod to the shining lights of Broadway referencing the launch of Diet Coke at Radio City in NYC. The 90's design highlights the collision of fashion, music and art with the undercurrent of strong femininity and daring attitude. The 00's embodies the sports luxe era with a touch of humour and features Marc Jacobs signature red polka dot motif.
Diet Coke has always been synonymous with fashion. Over the years the brand has collaborated with some of the fashion industries favourites, from Elle Macpherson to Karl Lagerfeld to Jean Paul Gaultier, with the iconic bottle being immortalised by these great designers. These designers have proven Diet Coke to be the ultimate fashionista accessory. This new initiative from Coke only cements the brand as a firm fashion favourite and all the hype and press around the brand at the moment showcases why the world loves Diet Coke.
The limited edition bottles are exclusively available from Selfridges right now for only 4 weeks so hurry to get your hands on one. Selfridges also have a fun pop-up area to experience Marc Jacobs vision so you can immerse yourself in the brand. You can also watch Marc Jacobs personal take on the infamous Diet Coke break adverts here...
And as a special Thursday Treat...here is that video once more....Enjoy