Friday, 17 May 2013

F&F A/W'13 Fashion Show

Yesterday I went down to London to work at the F&F press event, showcasing the new collection for Autumn/Winter. The event was a fashion show and drinks reception held at Somerset House in the courtyard tent (the same they use for London Fashion Week!) I wasn't quite prepared for how huge the event was going to be and the preparation that went into the day. After preparing the VIP goody bags and having a sneak peak of the guest list, the guests started arriving and it was show time. I was working on the press desk so had to greet the guests and give them their invitations, which was the perfect location for celeb spotting and checking out all the outfits!

The show itself was incredible. Forget all pre-conceptions about F&F, it is no longer 'clothing at Tesco' it is its own brand in its own fashion right! The clothes were gorgeous and styled so amazingly on the models. If you didn't know what brand it was you would think these were high-end pieces, not something you can pick up for £20 in Tesco! The highlight of the show was of course, the gorgeous new face of the brand, Jon Kortajarena, who was absolutely delicious in real life.

After the show, the drinks receptions continued with lots of champagne, canapes and schmoozing going on. Overall, the event was a huge success and all the guests seemed amazed by what F&F had done with the brand. I can't wait for the new collection to hit the shelves in a few months and will definitely be making a few too many purchases.

Paparazzi poised..

Jon...

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