For those of you who regularly read my blog, you will know that I love a great advertising campaign. Exciting viral videos are such a great way of advertising and getting lots of people talking about your brand. A recent campaign which works so well and combines the perfect combination of reality and humour is the Warehouse Dash For The Sun campaign. We all know the feeling, after a horrible long winter of wrapping ourselves up in layers and layers of clothes, the moment we get the slightest glimmer of sunshine, we all suddenly want to rip all our clothes off and expose as much skin as possible. Even though it might still only be 15 degrees outside, it suddenly feels like we are in the tropics and people all over flock to the park with a picnic, whack out the barbecue and head for the beer gardens. Warehouse have captured the essence of this excitement showing how we can go from the winter gloom to excited and smiling and putting on our summer dresses as soon as the sun shines!
With Britain currently in the middle of a 'heatwave' what better time to release the ad. I think the campaign works so well because it is true and people can instantly relate to it. The best ingredients for a successful campaign. And it is certainly true for me... as we speak I have just come back after a long afternoon in the park in my shortest shorts and skimpiest top trying to soak up every bit of sun I can. We've got to make the most of it, who knows how long it will last!
Being a sucker for advertising, I went straight onto the Warehouse website to check out their new collections. I never really shop in Warehouse and tend to forget about it when on my shopping trips. However, looking at their new stuff there are some great pieces which may have to make it into my new summer wardrobe.... here are some of my favourites.
What do you think of the Dash For The Sun campaign?
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