One of the favourite parts of my job is organising and attending press events, be it for journalists, make-up artists or bloggers. Recently we have had 2 events, both within a couple of weeks of each other. The first was for the wonderful skincare brand Weleda. Weleda were launching their new haircare range which offers very wholesome ingredients as the brand believes in a very natural approach to its products and its branding. The event was at a gorgeous little French cafe called Truc Vert just off Oxford Street, the perfect location and setting for the brand. The space was decorated with flowers, wheat and fruit, all representing the different ranges from Weleda. It was a breakfast event so while the journalists all enjoyed their yummy lemon and pomegranate muffins and the like, they were treated to a talk from the Weleda girls to explain exactly what the brand was all about. The event was a huge success and everyone had a great time finding out about the brand and indulging in the delicious breakfast on offer.