On Thursday I went along to the Uniqlo Spring Summer 2014 press day, showcasing all the new styles and collections for the new season. When I think of Uniqlo I think of simplicity and comfort, and that is exactly what they are trying to achieve with LifeWear. The LifeWear collection defines a new category of clothing, neither sportswear or casual wear, but a category which promotes comfort. The brand has nine distinct categories for 2014 as well as a range of Uniqlo T-shirts designed by Nigo, the brands' creative director, and a women's line, designed in collaboration with Parisian icon, Ines De La Fressange.
My favourite parts of the collections were the AIRism, which work as the opposite to thermals and actually keeps you cool, perfect for the gym or the summer heat... I will be investing. And the Jeans sections. I am sure you, like me, hate shopping for jeans. There is nothing worse then trying to find your perfect pair. But Uniqlo make it easy and you can actually have your jeans altered if they are too long, free of charge! Perfect for shorties like me, and with prices starting at £19.90, they are a bargain too!
The Ines De La Fressange range was beautiful and the space was set out to reflect her personal style and how she would create her own home. The range consists of four categories, each designed to work together in various combinations, and each a classic piece on their own. The collection is so sophisticated and elegant with some gorgeous pieces, I wouldn't expect anything less of Parisian chic.
All in all, I highly rate the new Uniqlo collection for S/S'14 and can't wait for it to hit stores. What do you think about Uniqlo?